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Today my main focus is sharing why you need to have certain documents on your website for it to be smart for your business, and to be smart for your branding.
A big part of having a website is that it is the face of your business. We often find that during startup and in the first few years of the development of our business, we are building a brand and an identity.
Part of having a brand identity and a professional presence online is to have your legal documents in place (our terms and conditions, your policies, etc.) to complete your professional online presence.
When you have a business that’s online – and that’s most businesses now – you have a website. On that website, you require a number of documents or policies that will build authority around your brand, and also protect and enable you to do business seamlessly.
So how do your website legals add to your branding? Well, they add credibility.
It is also the document that protects your content and protects you, or provides a disclaimer in the event something goes wrong with your website. It also provides disclaimers about the type of information that people access on your website, and that depends on your business.
The third document is actually a document that I haven’t talked about much before, and that is a Non-Disclosure Agreement.
This is a very important document for you to start using in your business, especially when you are moving from startup into a more established phase of your business. When you are discussing developments in your business with other providers to help you to get things done in your business, you need to protect your information.
We talk about a lot of legals in small business, but rarely do we talk about the Non-Disclosure Agreement. It doesn’t have to be a long, complex document.
What it does do is put the other person on notice. So if you’re thinking of engaging a contractor, someone to look at the systems in your business, or to be your assistant, you are going to be sharing information about your business which is your trade secret, if you will.
These are your plans for your business. Your hopes and aspirations. These are your designs, your concepts, your ideas, your philosophies, your plans for the future. Without a nondisclosure agreement in place, people can just take your ideas and go anywhere.
But when there is a Non-Disclosure Agreement in place, you are putting them on notice and reminding them that the relationship you have, and the discussion of your business is confidential.
It’s very important that you don’t remain in start-up land where there are gaping holes in your systems, policies, and processes. Having your legals on your website is one of those gaps that you need to fill.
I’m happy to talk to you about any of these documents I’ve spoken about today, feel free to book in a free 10 minute consult here to see if your business complies with the law.